Ask a professional: My friend is in hearing loss denial. How can I help?

It’s common for people to downplay hearing changes. This expert guide explores why, and how you can support a loved one with empathy, patience, and the right kind of encouragement.

Published 19/12/2025,

Updated 19/12/2025

2 min read

Reviewed by HearCanada editorial team

Hearing lossTips and tricks

Q: What are common reasons people experience hearing loss denial?

A: People may downplay or deny changes in their hearing for different reasons. Some feel there’s still stigma attached to it, or believe it’s just a normal part of aging. Others may avoid hearing aids, due to common myths or misunderstandings.

They may be worried about how hearing loss might affect their work, or have fears of being judged or seen differently. For some, it may even impact their confidence or sense of self.

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Q: What is the social stigma of hearing loss?

A: Social stigma about hearing loss often stems from outdated notions that tie hearing changes to aging or disability. Some people may hesitate to seek help because they worry it will make them “look old” or stand out¹. There’s often concern about being treated differently, spoken to more slowly, left out of conversations, or assumed to be less capable.

Because hearing health is sometimes misunderstood, it can affect how people see themselves. This may lead to a dip in confidence, even though they’re fully able to manage their work and daily life.

These feelings are completely valid, and that’s why gentle, supportive conversations and access to clear, reassuring information can make a real difference. With the right support, many people feel more comfortable taking that next step toward better hearing and a better quality of life.

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Q: How can I support someone who is in hearing loss denial?

A: Supporting someone who isn’t ready to face changes in their hearing is about being patient, understanding, and ready to talk when they are.

Avoid pointing out every misheard word, as this can make them feel defensive. Instead, normalize it by reminding them that hearing changes are common and there are positive solutions that can make daily life easier.

If your friend is in hearing loss denial, you can support them by gently sharing general information about hearing loss, without directing it at them. Speaking from a place of curiosity or knowledge, rather than instruction, can make the conversation feel more comfortable and open.

It’s also important to give them the space and time they need to process their own feelings and experiences. Acceptance often takes time, and your patience and understanding can make all the difference.

I’ve noticed you sometimes have trouble hearing in busy places. I care about making things easier for you, what are your thoughts?

Start with empathy, by acknowledging their experience.

Q: What are the most common psychological reasons for denying hearing loss?

A: There are many psychological barriers that can make it difficult for someone to admit their hearing has changed. For some, there’s a fear of change or worry about losing independence or a part of their identity. Others may worry about being judged, treated differently, or seen as less capable. There can also be a sense of losing control². In many cases, accepting hearing loss means facing deeper emotions, such as the fear of isolation and change.

We’re here to help

When the time feels right, gently suggest a complimentary hearing test at HearCANADA as a helpful first step, and offer to attend the appointment with your friend as a supportive companion. Your friend will be at ease knowing you’re with them, just as we are, every step of their hearing health journey.

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Sources:

1. International Journal of Audiology: The experience of stigma related to hearing loss and hearing aids: perspectives of adults with hearing loss, their families, and hearing care professionals (22 August 2023): https://www.tandfonline.com/doi/full/10.1080/14992027.2024.2353862 American journal of audiology: Self-Stigma and Age-Related Hearing Loss: A Qualitative Study of Stigma Formation and Dimensions (8 March 2018): https://pubs.asha.org/doi/10.1044/2017_AJA-17-0050

Seminars in Hearing: Factors Influencing Hearing Aid Adoption (2020): https://www.thieme-connect.de/products/ejournals/abstract/10.1055/s-0040-1701242

2. International Journal of Audiology: The experience of stigma related to hearing loss and hearing aids: perspectives of adults with hearing loss, their families, and hearing care professionals (22 August 2023): https://www.tandfonline.com/doi/full/10.1080/14992027.2024.2353862

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